Campaign Intelligence

Which campaigns create real opportunities?

Compare spend, lead volume, buyer intent, site visits and bookings in one view.

Overview Campaigns Social Intelligence Content Advisor Attribution

418

Total Enquiries

126

Qualified Buyers

30.1% of enquiries

Site Visits

Bookings

Campaign Performance

Illustrative performance data. Buyer Pulse helps separate lead quantity from sales quality.

Campaign	Spend	Leads	High Intent	Avg Pulse	Visits	Bookings	Cost / Qualified	Quality

AI Interpretation

Google Search is producing fewer leads but stronger intent.

Average Buyer Pulse is 15 points above Meta, with a much stronger site-visit ratio. Protect high-intent search budget before scaling broader reach campaigns.

Budget Quality

Display campaign needs review.

Lead volume is low, average Pulse is 55 and qualified-opportunity cost is materially higher than the portfolio average.

Optimisation

Lead Volume vs Buyer Quality

A larger bar means stronger average buyer intent.