Conversion Attribution
Connect the campaign to the buyer journey.
See how an anonymous click becomes a qualified opportunity, site visit and eventual booking where tracking and integrations permit.
Google Search → High-Intent Buyer
CampaignGreen Village 3BHK
Search Intent3 BHK near Infopark
Digital Behaviour4 Sessions · Floor Plan + Pricing
CRM LeadArjun Nair · L-3108
Buyer Pulse88 ↑ High Intent
Sales OutcomeSite Visit Planned
Influence Timeline
Google Search click
Keyword intent matched 3 BHK near Infopark.
Repeated project exploration
Green Village overview, floor plan, pricing and possession content revisited.
AI conversation
Budget, self-use purpose and timeline became structured buyer intelligence.
Sales progression
Recommended consultant assigned; Saturday site visit proposed.
Marketing generated more than a lead.
This opportunity can be traced back to a high-intent search, enriched by repeat website behaviour and AI conversation signals. Pulse allows Marketing to see the downstream sales context instead of stopping at form submission.
Source QualityHigh
Current Pulse88 ↑
StageSite Visit Planned
Channel → Project Intent Matrix
Illustrative qualified-buyer concentration. Darker cells indicate stronger relative intent.
Green Village
Global Kingdom
Queens Square
Kings Square
Google Search
High
Strong
Moderate
Moderate
Meta
Strong
Moderate
Good
Low
Instagram
High
Moderate
Good
Low
Organic
Strong
Strong
Strong
Good
Attribution is evidence-based, not absolute.
Actual implementation depends on consent, tracking configuration, CRM identifiers, advertising-platform APIs and available first-party data. Pulse should show known influence and confidence rather than claim certainty where the data does not support it.